Poynt Corporation (TSX-V: PYN) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, and Rick Ware Racing (“RWR”) today announced the Company’s flagship application, Poynt (“Poynt” or the “App”) will be the official sponsor of RWR in the NASCAR Nationwide Series. Rookie points leader Timmy Hill will champion the Ford No. 15 entry for Poynt Corp. and RWR.
Hill will be driving the Poynt branded NASCAR Nationwide Series Ford in this week’s September 17, 2011 Nationwide Series event at the Chicagoland Speedway, IL in the Dollar General 300. The race will be broadcast at 3:30pm ET on ESPN 2 in the United States and on Speed network in Canada.
“NASCAR reports they are the number one spectator sport and the number two rated regular-season sport on television,” said Andrew Osis, President and CEO of Poynt Corp. “This is the perfect opportunity for Poynt to continue to expand brand awareness in North America by targeting this audience.”
Added Osis, “NASCAR fans are some of the most loyal fans in the world and to have this incredible opportunity to put the Poynt brand in front of those fans both at the track and via televised races is extremely exciting.”
“We are very excited to have Poynt on the car with Timmy Hill this weekend and for the remainder of the 2011 season,” stated owner Rick Ware. “Their organization strives on excellence and it is a perfect match for the Rookie of the Year point leader, Timmy Hill. The App is already widely used throughout the country and our organization has been using Poynt for the past several months.”
Poynt Corp. will continue its sponsorship with RWR until the end of 2011 in the NASCAR Nationwide series. A full race schedule for Poynt’s No. 15 car can be found at http://nationwide.nascar.com/nationwide-series/races/2011/schedule/index.html
Poynt is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on BlackBerry® smartphones, BlackBerry Playbook™ tablet, iPhone, iPad and iPod Touch, Android, Windows Phone 7 and Nokia devices from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.
About Poynt Corporation
Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) application, Poynt (www.poynt.com), enhances a user’s ability to connect with the people, businesses and events most important to them. Poynt is available on iPhone and iPod Touch, Android, Nokia QT and Windows Phone 7 devices, BlackBerry® smartphones and BlackBerry PlayBook™ Tablets in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.