About Rick Ware Racing
Rick Ware Racing, “The Biggest Little Team in Motorsports,” led by owner Rick Ware has been a staple in Thomasville since 1994 when he founded the organization.
“Things were a lot different back then. Racing was a passion, and business was something that accompanied it. We would make a few phone calls, get enough money to race and away we went, competing against Dale Earnhardt and legends of that time.”
From 2000 through 2003, Ware was the owner of at least one team and as many as three truck teams in the NASCAR Camping World Truck Series. He progressed onto the Cup and Nationwide Series scene through 2005, but his true passion for Motocross was pecking away at him. “I have always loved motocross and when the opportunity arose to start a team, I took it”, Ware stated.
Stepping into Motocross and running in NASCAR at the same time? Little did Ware know that he was embarking on something huge for 2006! In the winter of 2005, Ware took on a new sponsor, ProRacing30.com, and moved them to new heights by placing them in his motorsports programs of the AMA Motocross and the NASCAR Sprint Cup and Nationwide Series. After six short months, the real estate industry took a plunge and the sponsor was gone, leaving Ware devastated.
Still determined to make his marketing plan work in 2007, Ware saw all-time highs in two-wheel action, winning the AMA Arenacross Championship, the WMA Motocross Championship, as well as being the highest performing privateer team in the AMA Supercross and Motocross with a new sponsor, BadBoy Power Drinks. “That year everything seemed to click. BadBoy Power Drinks was getting great exposure and we were performing like Champions both on the track as well as marketing to the masses.”
The small regional energy drink organization resembled a much larger national company that now has become the norm for energy drink category today. But when 2007 came to a close it became apparent that the marketing hype was actually too successful. “It became a matter of meeting the demand that ultimately hurt both Badboy and our organization. The company could not keep up with the consumers demand and we became a second thought.” Sadly the two organizations had to step back to regroup.
Ware remained true to motocross by winning the AMA Arenacross and the WMA Motocross Championship in 2007 but with no funds for NASCAR, it did not stop him from his concept that diversity in motorsports marketing can, and will work.
Rick Ware Racing became the pioneer of cross marketing in motorsports. Red Bull Energy Drink followed Ware’s path and moved from motocross to NASCAR as a sponsor. Joe Gibbs Racing has positioned itself firmly in motocross with Coy Gibbs running the MX side of JGR.
There is one common factor that separate Team Red Bull, Joe Gibbs Racing and Rick Ware Racing and that thing is star power. Collecting his thoughts at his desk, the innovator calls out to his NASCAR connections.
For 2009, Ware hired Stanton Barrett, the Hollywood stuntman and IRL driver and Paul Andrews, the former Championship Crew Chief for Alan Kulwicki. He then struck a deal with Tim Brown, the local Whelen Modified Champion, for his grassroots program. Ware then put together a developmental plan with Dale Earnhardt Inc. drivers Kerry Earnhardt and Jeffrey Earnhardt to pilot his cars.
Ware took no exception in the AMA program either. As he put two-time Champion, Josh Demuth and Jeff Gibson together in the Arenacross Series, winning his third straight title with Gibson.
“The Biggest Little Team in Motorsports” set its schedule of 110 races in 29 states and two countries in early November and as timing would have it once again, the economy took a downward spiral for Rick Ware.
Not to let his dream die, the Ware organization dominated the AMA Arenacross winning its third straight title for RWR. Tim Brown, in the NASCAR Whelen Modified Division, grabbed five wins at Bowman-Gray Stadium in route to his 8th title at the track.
All things seem to click right for RWR in 2009. What I am proud of is how this little team of ten full time people, has come together as a unit. There are teams of hundreds doing less with more than us. The wins we are getting are nice, but what is important is what we do for our sponsors and partners.”