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PocketFinder Makes NASCAR Debut

Signs with Rick Ware Racing for Remainder of 2013 Season

©Phil Cavali

THOMASVILLE, NC – October 17, 2013 – Location Based Technologies, Inc. (OTCBB: LBAS), maker of the PocketFinder personal GPS devices, announced today they have formally kicked off the company’s NASCAR debut with Rick Ware Racing for the remainder of the 2013 racing season in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series for select events.

The PocketFinder team and race equipment will be branded specifically with the company’s PocketFinder paint scheme from bumper to bumper (PocketFinder.com). The team will compete in the NASCAR Nationwide and Truck series with races leading up to the acclaimed championship weekend in Homestead Miami. Races include Talladega, Alabama; Martinsville, Virginia; Phoenix, Arizona; and Miami, Florida.

“NASCAR and Rick Ware Racing bring the best of racing and driver safety to its fans. LBT is excited to bring the world’s best personal and vehicle GPS tracking systems to racing fans around the world - for their added safety and security.” said Dave Morse, CEO of Location Based Technologies.

Drivers will be announced prior to each race event, and will carry PocketFinder’s “personal tracking” device with them throughout the pre-race week and in their actual driver’s suit during the race weekends. Rick Ware stated, “We are excited to be working with LBT and PocketFinder to introduce their technology and brand to the great NASCAR fans across North America. We are going to be bringing back some former Champions and great drivers from the sport in both NASCAR and the United Sports Car Series to be part of this racing effort going forward.”

About Location Based Technologies
A publicly traded company, Location Based Technologies (LBAS) designs and builds dedicated GPS products and services that are affordable and easy to use. The Company’s consumer products are sold under the PocketFinder brand, and its commercial products are sold under the LBT brand. For more information, visit: www.pocketfinder.com or www.locationbasedtech.com.

About Rick Ware Racing
Rick Ware Racing (RWR) has competed in every NASCAR sanctioned series, ARCA Series, the WMA Motocross Series, AMA Arenacross, Motocross and Supercross Series, Summer X-Games and United Sports Car Series. PocketFinder and Location Based Technologies, Inc. are trademarks of Location Based Technologies, Inc. registered in the U.S. and other countries.

This news release contains forward-looking statements that involve risks and uncertainties. Actual results and outcomes may differ materially from those discussed or anticipated. For a more detailed discussion of these and associated risks, see the company's most recent document filed with the Securities and Exchange Commission.

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Harrison Rhodes Competed in his 4th Nationwide Race

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Harrison Rhodes competed at his fourth different track as a rookie and bettered his 25th place finish with a 23rd at The Dupont Pioneer 250 in Iowa. He is looking forward to several 1 1/2 tracks in the near future.